Welcome to Conversion Cast, the only podcast that gets to the heart of the metrics. Hello fellow marketers, thanks for being here on this wonderful Monday morning. One of the simplest to implement and probably my favorite is called the Caveman Voice.
After I quit Mint. That sold out, too. Why do we feel guilty charging for our time? In my experience, there are 3 main reasons people feel guilty charging money for work: How can you charge even more money, knowing you fully deserve it?
The first step is to understand the intricacies of how to price. Am I pricing myself too high? Is my work good enough to charge people? Charging for the Hours You Put In The most common pricing strategy for freelancers and consultants is an hourly rate.
One way of determining your hourly rate is to reverse engineer your last salary.
There are a couple things to keep in mind First, many first-time consultants and freelancers forget their rate assumes a hour workweek. What if you get sick? Or what if you just want to work less? No company to help you out now. It just means you should be careful.
A good rule of thumb: Make More Money in Less Time When you productize your services, you start to free yourself from the shackles of time. Instead of being locked into an hourly appsumo copywriting a book, you charge based on the value or results you create.
Typically, you charge project-based fees as you become more familiar with the results you give your clients. Free yourself from the shackles of time. Charge your clients for projects, not hours.
Tweet this To start billing project-based fees, ask yourself: What value do you give? If you help your client save 10 hours per week, it could be worth tens of thousands of dollars to them in saved time.
Advanced Tips to Maximize Revenue Growth Before getting into how you can develop pricing tiers for your business, let me run you through why you should test pricing tiers as you grow your freelancing or consulting: Tiers pricing helps you make more money.
In your own business or consultancy, try testing different tiers Expand your reach to a wider audience. Different price points help you to reach prospects with various needs and budgets Drive more qualified leads.
Lower priced tiers can help you get one foot in the door.
It acts as a gateway for your customers to test out your product or services before moving gradually to higher tier packages With so much opportunity, how to do tier pricing RIGHT? Create base features you want to include for every tier The first step is to start organizing the base scope of benefits you want to provide to every customer.
Develop a buyer persona for each tier Tier pricing widens your audience by helping you target different groups of people with different needs. An individual who just needs you to write an email funnel vs.
For example, MailChimp has three pricing tiers for three different customer personas: Include additional features and benefits The final step is to add unique features and benefits to each tier. Here are three questions you can ask yourself to develop higher tier products: What about your middle-level client?
At Sumo, we learned our biggest clients have a lot of different tools they use for their businesses.
And for our massive enterprise customers, this mean supporting enterprise products like Infusionsoft and HubSpot. With your pricing strategy picked, here are four ways to feel confident in whatever pricing you decide. The best way to overcome this type of guilt is to understand the problems you help solve.
For example, are people spending more time on the site?Image credit. Unique Hotels is a small group lifestyle hotels located mainly in Tallinn, Estonia and Manor house just outside the city.
Each are located in historical buildings and surroundings that have been updated to include modern conveniences, and each has a different character and level of service. SEO Copywriting: Mail Required for comment verification.
Link Send me an email when someone replies to this question Submit. Write a Review SEO Copywriting: Rate 5 tacos. Mail Required for comment verification. Link AppSumo. About; Careers. That it costs x more to acquire a customer than it does to retain one isn’t entirely true..
The origins of this myth can be traced back to the ’s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of .
• Example - In 1 hour, learn the copywriting systems that will double your conversions. What it does? Tells the customer in seconds what your product will do for them, not what it is. That it costs x more to acquire a customer than it does to retain one is a myth. In this article we unveil the truth behind customer lifetime value.
"Storytelling" is a bit of a buzz word except when it's actually put to good use. Then it's just marketing genius. See how to use it in this post.