Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economyand it aims to understand the effects and comparative success of marketing campaigns. Role[ edit ] The purpose of marketing research MR is to provide management with relevant, accurate, reliable, valid, and up to date market information.
Following the mission of Liberty University, the graduate faculty seeks to educate the whole person, developing the values, knowledge, and skills individuals need to impact their marketing world. Our Online Marketing degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus.
The faculty at Liberty have experience as business owners, district managers, project managers, controllers, management development instructors, and about every specialty the field of marketing touches in a professional and administrative setting.
Our focus on commitment, service, and learning is a joint effort between faculty, students, and the God they serve.
Online Marketing Degree students will gain the essential skills and tools needed in the real world through flexible, online courses. Online Marketing degree courses integrate various specializations with a marketing focus to make sure your degree is pointed towards what you are passionate about.
You can choose to personalize online Marketing degree through a deeper understanding of strategic digital marketing or learning leadership and management tools and skills. Liberty University will equip you with the skills and knowledge you need to be confident in any industry you choose through your marketing degree online.Brand science is about adding data science and behavioral economics to a traditional brand architecture.
Learn how to develop your modern brand strategy . Fight to the Death or Beautiful Friendship? You’ve probably heard someone say at least once, “Marketing is an art!” If you haven’t heard that, you definitely heard, “Marketing is a science!” Everyone seems to believe marketing falls into only one of the two categories, and a debate rages.
Non-Academic Careers Humanities & Social Sciences Humanities & Social Sciences Humanities & Social Sciences. Main reason of the endless discussions about that subject is the controversies about the meaning, origin and domain of ‘science’. Since there are number of different views about ‘what is science’, naturally ‘is marketing a science’ is a controversial subject among marketing thinkers.
After reading many articles on this subject and talking with numerous marketing practitioners, I’ve come to believe that “marketing as a science” can be distilled into four principles — with caveats.
1. Data-Driven Decision Making.
Data is at the core of the marketing-as-a-science movement. Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways.
This is similar to Newton's' third law - cause and effect.