The amount of content options and content producers is growing by the day and the means through which to distribute this content is expanding. How people engage with TV is playing out across more devices and more screens than ever before.
Television continues to permeate our lives and the decisions we make, but today, the word conjures up thoughts far beyond the heavy-duty TV boxes of the s. The way we consume media is changing rapidly and the once loyal TV viewers are becoming increasingly distant from traditional broadcasters.
Commitment issues In the US, where cable access was once treated as a utility much like electricity or water, broadcasters are dealing with a mass exodus of paying customers. Cable, satellite, telecoms and TV services lost a total of 1.
The US is not alone in this battle; across the globe, broadcasters are being out-bid by cash-rich and on-demand technology players such as Amazon, Netflix and most recently Apple, leading to vast amounts of traditional subscription cancellations.
However, in many ways, we are living a golden age for television. Technology giants have raised the bar, spending more than ever before on high quality shows.
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It has become clear that to keep up, broadcasters need to make sure that they are investing more money on producing shows and films that draw in audiences. But in order to spend additional budget on production, cost savings need to be made elsewhere.
That is why broadcasters are using technology to streamline back-end operating costs. Automating back-end operations is a crucial step towards greater agility, enabling broadcasters to maximise revenue from content.
However, content production is not the only battleground. If a TV catch up or streaming service is not easy to use, then consumers will switch off.
To compete, broadcasters need to look to technology again to speed up development cycles and improve back-end systems such as search through, for example, artificial intelligence and harvesting metadata. Paired with voice control, the technology could be a significant draw.
Some broadcasters are reacting to this challenge, understanding the need to operate differently. For instance, the BBC recently announced it will be using artificial intelligence AI to improve its programmes and online services through partnerships with eight UK universities.
This use of AI to boost the customer experience means that broadcasters can then invest additional time and effort into the front of screen services. Feeding a fickle audience New entrants are setting an example to established broadcasters of what is possible.
In the world of Netflix, Amazon and Hulu, consumers no longer have a go-to channel. Broadcasters are challenged with making sure content is ready and available when and where their audiences want it and of course, that it is easy to find. For example, the broadcaster launched a dedicated pop-up service for Halloweenwhere the channel screened only horror-themed movies for the week leading up to the day.
However, broadcasters are constantly playing catch up, as organisations such as Netflix, bring industrialised approaches to the content supply chain. Netflix, now supports up to 20 different languages, meaning multiple versions of every piece of content have to be continuously created, a huge operational challenge.
To keep up with the high demand for localised content, translation has become a growing part of its operations. Content localisation has traditionally been managed via a third-party language house, however disruptors like Netflix are now looking to streamline the supply chain process.
To help standardise the quality and boost the speed and volume of localisation, it recently introduced its own online subtitle translation platform, Hermes. By streamlining these operating costs, it is better placed to generate sufficient income from the content, enough to guarantee sufficient funds for future productions.
Newsletters may offer personalized content or advertisements. Learn more Newsletter Please enter a valid email address Thank you for signing up! You should receive an email to confirm your subscription shortly. There was a problem processing your signup; please try again later.Using this information, the IBSG has identified 10 Predictions for the future of TV.
TV Channels Go Away % of the experts agree with the expectation that TV channels will go away in the future. The Future of TV This book is the master guide to the future, encompassing all forms of television from traditional networks to the new media frontier.
In late November, two major announcements from Netflix (NASDAQ:NFLX) and AT&T (NYSE:T) gave TV viewers even more reasons to be couch potatoes.
First, AT&T unveiled its long-awaited over-the-top. Future Of Cable TV: How iPhone Streaming Capabilities Are Killing Television The (R)evolution Of The Smartphone In , when Motorola debuted the world’s first production mobile phone —the DynaTAC X—it’s hard to imagine anyone grasping the future that lie ahead.
Nov 11, · Mix - The Future of Television () YouTube LIVE: Amazing Moments You Wouldn’t Believe if They Weren’t Recorded | BBC Animals Documentary . LACHLAN MURDOCH, executive co-chairman of 21st Century Fox, * predicts a future of greater choice—and greater quality.
In the very near future, you’ll have Roku-style functionality in every television set.