Brian Clark June 1, Part One:
Card currency creates customer touchpoints for c-stores. By Anne Baye Ericksen, Contributing Editor Gift cards and open-loop prepaid cards offer gift-givers a means to show their generosity while simultaneously allowing recipients the freedom of making their own purchasing decisions.
This convenience continues to grow in popularity. Perhaps the best statistic for convenience stores, though, is that, for the first time, more gift cards were picked up from a card mall or display units than directly from the retailers issuing them. Mercator Advisory Group Inc.
According to research, customers also often exceed the card balance, splitting the transaction with more traditional payment methods. In fact, many chains have created proprietary gift cards, often referred to as branded currency.
In addition to their general gift cards, Kwik Trip offers rechargeable car wash cards that owners can add funds to and gift cards for Karuba coffee purchases. Of course, technology plays a big role.
Customers pay for their caffeine cravings with the scan of a barcode on their smartphones. For example, because prepaid cards basically function as a debit card, consumers can use them to purchase goods at any c-store, retailer or restaurant that accepts debit payments.
Also, because they pull from preloaded funds rather than linking to a bank account, prepaid cards offer a security buffer for online shopping. Also, research indicates consumers would welcome more flexibility regarding where and on what closed-loop cards can be used.
Nearly two-thirds would be interested in gift cards accepted by a variety of local restaurants. While this functions as a reminder to customers as they check out, there are more active approaches that could motivate more sales.
For example, retailers can tie proprietary cards to store loyalty programs. Of course, social media presents opportunities for contextual commerce, or empowering consumers to make purchases from the platforms of their choosing.
The more you touch customers and become relevant to them, the closer relationships you build. Corporations across all industries are in on the trend, too, and employees apparently appreciate this type of gesture.
Analysts also suggest consumers will continue to seek out more e-gifting options.Dannel Montesano Professor Singleton EDU 03/10/13 Unwrapping the Technology Standards The NETS-S (National Educational Technology Standards-Students) has specific set of standards set for grades sixth through eighth regarding the development of technology.
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Burley, fertiliser, and hybrid maize form a technology package designed to combine growth and the alleviation of poverty in Malawi. Adoption of the technology package was explored using hierarchical decision trees.
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