As such, people often hire experts to write press releases for them.
This story originally ran on PR Daily in June Not only is there a format to follow headline, summary, date, content, section about the companybut a set of standard procedures to adhere to—AP Style. Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.
What is AP Style?
The Associated Press AP has set various regulations for news publications to follow. The Associated Press has also set standards for press releases: Set your objective in the introduction. Set your goal at the beginning of the release.
Cover the five Ws in the body copy. Follow the five Ws to make this happen who, what, when, where, why. In other words, make sure you give the editor all the information she needs to write a full story. While it may seem picky, you should only use one space after punctuation—none before.
This may seem different to you, as some people like to add two spaces after punctuation. Drop that extra comma.
When you list items in a series, you typically have the option to use a comma before that last "and. I ate bananas, peanut butter, and chocolate. I ate bananas, peanut butter and chocolate. When you follow AP Style, drop that last comma.
|Fast Tips for Better Press Releases||When following AP style, numbers zero through nine are typically written in word form, while numbers 10 and above are written as cardinal numbers. Some exceptions, however, do exist.|
Use full names and titles only when you introduce someone. When you first introduce someone, like a CEO, in your release, give his or her full name and title.
After the introduction, simply use the last name. AP Style rules for numbers are a bit tricky. Spell out numbers one through nine.
After that, use numerals like " Who cares if you get all the little intricacies correct?Jan 26, · How to Write an Associated Press Style Press Release. Want to get news agencies to cover your special event?
Sending a press release is a great way to get that coverage, but only if %(13). Poynter's News University is the world's leader in online journalism training, offering more than courses to help journalists, future journalists and teachers of journalism.
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As a writer, it can sometimes be difficult to transition between writing styles and formats like Chicago style and AP style. For example, I could be asked to write a press release, and then move on to a software documentation project.
Associated Press (AP) style is most often used by news and journalism writers to present consistent and clear writing to the consumer. When following AP style, numbers zero through nine are typically written in word form, while numbers 10 and above are written as cardinal numbers.
(This article was first published by Blogging Authors) A few weeks ago, the Pittsburgh City Paper featured my book Amidst Traffic both in their paper and online.I achieved this for free by crafting a quality press release, requiring only a bit of knowledge and time.